The name change also reflected Microsoft's new direction with the search engine, which the company branded as a "decision engine." Bing is designed to help users make important decisions faster. Microsoft renamed the search engine to "Bing" in June of 2009. It provides a standard web search, as well as specialized searches for images, videos, shopping, news, maps, and other categories.īing originated from MSN Search, which later became Windows Live Search (or simply "Live Search"). Bing is a search engine developed by Microsoft.
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